PXP Brand Guidelines

01 COLOURS

Core colours

Our core colours are simple, bold, and vibrant. They're designed to create contrast and feel fresh, while keeping our brand balanced and cohesive.

Note: Our brand colors are optimized for digital use. When printing, we aim to use Pantone spot colors first to achieve the best match. Do not rely on automatic conversions to CMYK.

PXP White

HEX #FBFBFB

PANTONE 000 C White

PXP Black

HEX #09090C

PANTONE Black 6 C

Blue

HEX #292CF5

PANTONE Blue 072 C

Lime

HEX #CAFF0A

PANTONE 2297 C

Extended Palette

Deep Purple

#540B90

Cyan

#44DAFD

Light Gray

#EDEEEF

Bright Purple

#A047FF

02 TYPOGRAPHY

Typography

Luxe Uno

Inter

Our primary font is Luxe Uno. It's best suited for headlines, titles, and key messaging. Inter is our secondary font, used for body text, on our website, and in internal documents. It works well for body text, subtitles, and longer content, ensuring readability across all formats.

In marketing materials, we use Luxe Uno for emphasis in headings and key messages, while Inter handles body text and supporting content to ensure clarity and structure.

*Note: In situations where external fonts cannot be used or are unsupported, such as specific system environments, our fallback choice is Arial.

Luxe Uno

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
?!+(.,)@$()~!

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Inter

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
?!+(.,)@$()~!

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Light 300Payments

Regular 400Payments

Medium 500Payments

Semi Bold 600Payments

Bold 700Payments

Extra Bold 800Payments

03 LOGO

Logo Files

Our logo consists of two elements: the mark (symbol) and the wordmark. The mark can be used independently in contexts where a smaller or simplified version is needed. However, the wordmark must always appear alongside the mark (representing the full lockup) and should never be used on its own.

PXP White + Lime and PXP Black + Blue are our preferred logo variations. Full White is ideal for darker or visually complex backgrounds. Full Black is best suited for light backgrounds or monochromatic designs.

Full Logo (Mark + Wordmark)

White + Lime

Primary — Dark backgrounds

PNG AI